For startups, being evidentiary about your value proposition is huge. So many upstarts talk about being the Facebook Killer, or the X for Y, loftily and prematurely positioning them among megasuccesses. Talking instead about what your company does and has achieved sets the stage for your vision in a way that is authentic, believable, and much less highfalutin. Always be a producer of value, so you can highlight current and translatable proof of what you factually can do versus what you aspire to become.

 

Shaun Johnson